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Writer's pictureLukas Lauber

Where it all started | Sustainable Hospitality Challenge 2021




In 2021, Eve Mignot, Stefano Abedum de Lima Hanzawa, and I (Lukas Lauber) embarked on a journey fueled by curiosity and a desire to make a meaningful impact. We took part in the sustainable hospitality challenge, a platform that tasked us with envisioning the landscape of the industry in 2050. As classic Gen Z'ers, we did what comes naturally — we scoured the internet, hoping to uncover a magical search result that could reveal the future in all its certainty. But as it turned out, the future remains a mystery to us all. Undeterred, we pivoted our approach. Rather than futilely searching for answers about the world of tomorrow, we shifted our focus to what we wanted that world to look like. And thus began our journey of envisioning and planning to create the world we dream of inhabiting.


That is how we came across communal living and cooperative housing, and ever since we have not stopped talking about it. Attached you will find our winning investor's deck and business pitch from the Arabian Hospitality Investment Conference in 2021. We invite you to have a look and join us on our chase for the utopia.




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